Marketing experts wouldn’t traditionally think of interactive hologram technology as a way of getting a message out, but it’s quickly becoming one of the biggest ways for organizations to introduce completely new ideas to a receptive audience. Naturally, traditional ways of increasing brand recognition aren’t going to be threatened by the adoption of interactive hologram technology. As far as helping those who are already interested in something along their journey, however, this is proving to be a very practical way to help potential clients explore a concept.
Maker and hacker conventions had, of course, played host to this kind of interactive equipment before the mainstream tech industry adopted it. Those who attended might have had a chance to play around with an interactive hologram that depicted some sort of technological innovation that doesn’t yet exist. Innovators who are coming up with new inventions aren’t normally able to produce any sort of realistic mock-up that accurately depicts what their device will do for people.
An interactive hologram gives interested parties the freedom to explore all of the features that they might be able to enjoy when it comes to using the finished device.
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