When people hear interactive trade show booth signage enter the
conversation, there’s a good chance that their minds immediately go
to the idea of a large board with a barcode of some sort on it. Quick
response codes have also been extremely popular, especially if they
link to a particular resource on the web. For instance, a
representative of an organization that has a booth at a medium-sized
convention could put up boards with QR codes on them that took
visitors to their landing page whenever they were snapped with a
Advances in high-capacity encoding algorithms have made it possible to store a vast amount of information in one of these codes. That’s why they’re increasingly being used with holographic trade show booth signage and other innovative applications that otherwise might have been too difficult to implement in more intimate settings. Theoretical limits for these encoding structures are actually beyond the usual limits of uniform resource locator construction methods, which means that they can store additional data on top of a link.
Certain tech-savvy marketing experts have used link-shortening
services with printed codes to save space on their signs that can
then be devoted to other uses. Nevertheless, it’s important to
remember that there’s still a human element in all of this.
Typesetting and layout work on physical signs are both still
important in order to attract people who might otherwise have gone on
by. That’s why so many trade show managers are now turning to design
professionals who have at least some background in the layout field.